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Selling
With Lisa Gaston
Step 1
Getting Ready
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The first step of selling and maximizing the value of your home is getting ready - especially in Nashville's fast-paced and competitive market.
Together, we will:
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Spend time together to identify your needs and goals. I have an intimate understanding of what makes each distinct residential niche special and unique.
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Discuss my evaluation of the current market
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Identify a selling price based on comparable sales, trends, and the unique features of your home.
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Place your home in the market correctly based on other homes available in your area and comparable sales.
Step 2
Getting Going
The second step of our marketing and selling journey is getting going - namely developing a comprehensive marketing strategy for your home.
As part of my service and at no cost to you, I will provide:
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A curated marketing strategy to showcase your home
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Professional photography and videography
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Professional staging
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Presentation & marketing your home to both on- and off-market networks
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Agent-only preview events
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Public coming soon listing to build anticipation
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Official listing on MLS
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I (or a member of my team) will be physically present for all showings to potential buyers
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Open Houses
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Step 3
Getting Sold
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The final stage of selling your property is going under contract and closing your property.
Together, we will:
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Review offers based on their unique terms including price, closing date, contingencies, and special requests. I will help you navigate the pros and cons of different terms we may encounter.
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I will bring my negotiation savvy to the table as we will likely need to negotiate with buyers and their agents if they are represented
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Walk through a seamless process to a comfortable close. I engage a contract-to-close team to expertly navigate, address, and manage contingencies.
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I provide a dedicated network of industry professionals from legal to construction to assist in unique requirements of your sale.
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